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Are You Accidentally Losing Readers at the Point of Sale?
Most authors spend enormous energy getting readers to their page. But the moment a reader lands and is ready to buy, many authors hand them a puzzle instead of a path. This is the problem that guided selling solves. What is guided selling? Guided selling is the practice of organizing your buying options so that…
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Why Chasing What’s Working Is Killing Your Publishing Business
There’s a moment in Amazon’s history that most people overlook. In the late 1990s and early 2000s, the company was being called “amazon.bomb.” The stock was cratering. Analysts were furious. Jeff Bezos was pouring money into infrastructure and customer experience, things that wouldn’t pay off for years. Wall Street called it foolish. And Bezos just…
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Friction, Flow, and the Author Business: What to Fix and What to Keep
Every author knows the feeling: you want to do something, but something stops you. That something is friction, and it’s everywhere in the publishing world. It lives in your reader’s buying journey, in your own daily workflow, and sometimes even in the writing itself. But here’s the counterintuitive part: not all friction is the enemy.…
