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Book Marketing

Book marketing is the process of promoting a published book, including both authors and publishers. It can involve author interviews with book reviewers, live events such as readings or lectures, advertising on social media, or webcasts.

As with any product, marketing a book requires knowledge about the audience for which it is intended. The author’s expertise in the subject matter and their personal experience in publishing a similar work are usually very helpful when deciding how a book should be marketed.

The publisher will typically have their own approach to marketing books. These approaches may include advertising in print or online media outlets related to books and/or hiring a publicist to coordinate an author tour and other promotional activities.

self publish print on demand, self publish books online

How to Self Publish Your Book (Ultimate Guide)

by Araix Rand
Self Publishing Companies

Learn how to Self Publish a book. Learn all the steps from an idea to publishing your own book. Get help from experts in the field and find out how you can self-publish a book for free.

Categories Self Publishing, Book Marketing
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