Before going to Publisher Rocket, understand Selling print books or ebooks can be a highly profitable venture, and the book publishing industry in the United States alone was worth $40 billion in 2022. The exciting part is that anyone, yes, absolutely anyone, can write and publish a book online. Among the many platforms available, Amazon KDP’s self-publishing platform stands out as one of the most popular choices to bring a book into print and make it accessible worldwide. KDP offers several features that make it the go-to platform for online book publishing, whether you prefer ebooks, paperbacks, or hardcovers.
One such tool that’s gained popularity among authors is Publisher Rocket (formerly known as KDP Rocket). But, is it worth the investment? Our in-depth Publisher Rocket review will dissect its features, benefits, and cost to help you make an informed decision.
Amazon, being the world’s largest e-commerce platform, provides unparalleled reach for your book. By publishing on Amazon alone, you can reach readers in 80% of the countries worldwide. The potential for global exposure is immense, and Amazon’s KDP program is especially attractive for independent authors. Moreover, Amazon serves as an excellent platform for market research, allowing you to identify on-demand niche markets for a wide range of products.
While search engines like Google offer tools such as the Keyword Planner for market research, Amazon does not have an official keyword planner tool. However, there are a handful of third-party Amazon keyword research tools available. Unfortunately, most of these tools are unaffordable for the average person, but there’s one exception: Publisher Rocket.
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Let me explain how Publisher Rocket can simplify your life and provide you with the information you need to plan your next bestseller or market your existing book effectively.
Publisher Rocket
Publisher Rocket is a user-friendly software designed to help authors discover profitable keywords, identify niche categories, analyze competition, and estimate book sales. Its primary goal is to help you optimize your Amazon listing to enhance discoverability and boost sales.
Keyword Research Tool
Publisher Rocket’s keyword search feature provides valuable information about individual keywords and helps you discover related keywords. You can access information such as the number of competitor books, average monthly earnings, estimated search queries per month, and a competitor score ranging from 0 to 109 (where a lower score is better).
Based on the keyword search feature, you can gauge marketplace demand and utilize this information for search engine optimization (SEO) to effectively plan your book launch.
Competition Research
While keyword research focuses solely on keywords, the competition research feature allows you to gather information about competing books. You gain access to data about your competitors’ books, including their format, listed categories, author names, book age (measured in days since publication), Amazon bestseller rank (a ranking based on book sales), number of pages, presence of keywords in the book title (KWT), book price, and daily and monthly book sales in USD.
By leveraging competition research, you can understand the supply within the marketplace and assess book performance. It also enables you to analyze competition for specific keywords, explore competitors’ book categories, and better plan your book’s subject matter and content. Furthermore, you can estimate your book sales and develop a marketing budget to achieve your goal of becoming a bestseller.
Categories Research
The categories research feature assists you in finding suitable book categories for specific keywords. Publisher Rocket provides a list of niche categories on Amazon that could be ideal for your book, increasing the likelihood of achieving a ‘Best Seller’ status.
Not all categories are visible on the KDP book listing page. In KDP, you can list your book in two categories, with one category being automatically selected. If you come across a particular book’s category listing on Amazon, you can copy it and reach out to Amazon KDP support for assistance in listing your book in the same categories. Amazon KDP support is superior to its competitor, IngramSpark.
Amazon Advertising Keyword Research
This feature is particularly valuable if you are already running or planning to run an Amazon advertisement for your book.
If you have ever purchased goods from Amazon, you may have noticed sponsored content on the website and app. Sponsored listings on Amazon seamlessly blend in and provide a user-friendly experience. The Amazon advertising service allows new sellers, authors, and publishers on Amazon to discover new buyers. Amazon ads are more cost-effective than Google Ads, and the conversion rate is higher since people visit Amazon with the intention to make purchases.
AMS keyword research helps you find keywords that advertisers use to promote their products, including books. By searching for a keyword, you can identify related keywords and see which books rank for those keywords. This information aids in targeting your Amazon ads effectively. Currently, Publisher Rocket’s AMS search feature does not provide CPC (cost per click) information. To find the cost per click for keywords, you will need to use the keyword list in your campaign.
Availability
Marketplace: Publisher Rocket is currently available for the Amazon marketplaces in the USA, UK, and Germany. These three marketplaces experience high demand, and you can leverage the keyword research data from the USA marketplace to improve your ranking in other Amazon marketplaces.
Book Formats: Amazon offers three main book formats: paperback and hardcover books, Kindle editions (ebooks), and Audible audiobooks. Publisher Rocket enables you to conduct research on all types of books available on Amazon.
Platforms: Publisher Rocket is compatible with both Windows and Mac computers. It is lightweight software that operates smoothly without any crash issues. I have been using it since 2020, and it requires an internet connection to function properly.
Conclusion
In this rapidly evolving digital publishing landscape, tools like Publisher Rocket can play a crucial role in propelling your book to success. By understanding its features, benefits, and cost, you can evaluate if this tool aligns with your publishing strategy. After all, every step you take and every tool you employ should be towards creating a more successful author journey.
