Platforms are great if you have one, but they’re not necessary to sell books. In fact, you can Launch a Book without a platform and be successful. Here’s how.
You’ve been told you need a platform if you want to sell books. The problem is, a platform takes years to build. So, what are you supposed to do if you want to Launch a Book right now and you don’t have a platform? The answer is simple: stop worrying about your platform.
The truth is, you don’t need a huge platform to sell books. In fact, many of the most successful authors out there have small platforms. They might have a few thousand email subscribers or a couple of hundred social media followers. But they don’t have tens of thousands or hundreds of thousands. And they still manage to sell plenty of books.
Table of Contents
So if you’re feeling discouraged because you don’t have a huge platform, take heart. You can still launch a successful book without one.
Why you don’t need a platform to Launch a Book?
You’ve written a book. A really great book that you know will help many people.
The only problem is, you have no platform. You’re not a celebrity, you don’t have a large social media following, and you don’t have any connections in the publishing industry.
So, how are you supposed to Launch a Book and get it into the hands of your ideal reader?
You don’t need a platform to sell books. In fact, having a platform can sometimes work against you. Here’s why:
- Platforms can be built on false pretenses.
- Platforms require maintenance.
- Platforms can be distracting.
- Platforms can limit your reach.
- Platforms can make you look like an expert before you actually are one.
- Platforms can create artificial pressure to produce constant content.
- Platforms can turn readers into followers instead of customers
How to Sell Books Without a Platform
The power of email to Launch a Book
One of the most powerful marketing tools for selling books is email. By building an email list of potential readers, you can stay in touch with them and let them know about new releases, events, and other news.
Email is also a great way to build relationships with potential readers. By providing valuable content and engaging with your list, you can create a community of people who are interested in what you have to say.
If you don’t have a large platform or following, email can be a great way to reach potential readers and sell more books.
Creating a sales funnel
To sell books without a platform, you’ll need to create a sales funnel. This is a process whereby you lead potential customers through a series of steps to make a sale.
The first step is to get people to your website or blog. You can do this through organic traffic (such as through SEO or social media) or through paid traffic (such as through Google Ads or Facebook Ads).
Once people are on your website, you’ll need to capture their email address so that you can add them to your email list. You can do this by offering them something for free, such as an ebook or a course.
Once you have their email address, you can start sending them marketing messages and trying to sell them your book. If they’re not interested in buying your book, you can try selling them other products or services that may be of interest to them.
The key to selling books without a platform is to have a large enough audience so that you can make sales even if only a small percentage of people buy your book. The best way to do this is to have a large email list so that you can reach as many people as possible.
Building an email list
If you’re wondering how to sell books without a platform, one of the best things you can do is start building an email list.
An email list is a group of people who have given you their permission to contact them with updates and information about your book. You can add people to your email list by having them sign up on your website or through a service like Mailchimp or Constant Contact.
Once you have an email list, you can start sending out updates about your book, such as when it will be released, excerpts from the book, or special offers for those on your list. An email list is a great way to connect with potential readers and build excitement for your book.
Writing great copy
To sell your book, you need great copy—and that means more than having a well-written book. You require a well-crafted sales page, emails, social media posts, and more to get people interested in your book.
And if you don’t have a platform, a large audience or followership, you’ll have to work that much harder to get people interested.
Here are a few tips on writing great copy to sell your book:
- Start with a strong headline: Your headline is the first thing people will see, so it needs to be attention-grabbing. Use active verbs and make it clear what the reader will get from reading your book.
- Write compelling descriptions: Your book’s description is one of the most important selling tools you have. It needs to be clear, concise, and give potential readers a taste of what they can expect from your book.
- Use testimonials from satisfied readers: If you have satisfied readers, ask them for testimonials that you can use on your sales page and in other marketing materials. These testimonials will show potential readers that your book is worth their time and money.
- Highlight the benefits of reading your book: What will readers get from reading your book? Make sure to highlight these benefits in your copy so potential buyers know what they’re getting themselves into.
What to Do If You Have a Platform to Launch a Book
It can be difficult to launch a book with no platform. A platform gives you a way to reach your audience and promote your book. If you don’t have a platform, you’ll need to get creative and find other ways to reach your audience.
If you have a platform, use it
If you have a platform, use it. A platform is anything that can get the word out about your book to people who might want to read it. It could be a mailing list, a blog, a podcast, or even just social media followers. If you have any of these things, mention your book to them!
The best way to Launch a Book is with pre-orders. Pre-orders are when people order your book before it comes out, and on the day your book comes out, all those orders get tallied, and your book goes on sale. This is a great way to start building momentum for your book.
The other thing you can do is run ads. Ads are how most authors make money these days. They’re not cheap, but they are effective. You can target potential readers with ads on Amazon, Facebook, Google, and other places.
Finally, if you have any personal connections with people who might be interested in your book, reach out to them directly! Tell them about your book and why you think they’d like it.
If you have a platform, don’t abuse it
If you have a platform, whether it’s a blog, a podcast, or a huge social media following, don’t abuse it by talking about your book all the time. Let people know about your book once in a while, but don’t turn your platform into an ad for your book. Use it to build an audience for your work, not to annoy people into buying your book.
How to Launch a Book With No Platform
Publishing a book is a great way to build your platform, but what if you don’t have one to begin with? If you’re starting from scratch, don’t worry. There are plenty of ways to launch your book without a platform. Here are a few tips:
The importance of timing
When it comes to launching a book, timing is everything. If you want your book to be a success, you need to make sure that you launch it at the right time.
The best time to launch a book is when there is already an audience for it. This means that you need to have a platform that you can reach out to. If you don’t have a platform, then you have to build one.
The best way to build a platform is to start with your existing network. Talk to your friends, family, and colleagues about your book. Get them excited about it and get them to spread the word.
If you don’t have an existing network, then you must start building one. The best way to do this is by guest blogging and guest posting on other people’s blogs and websites. This will help you get your name out there and start building an audience for your book.
Another great way to build a platform is by speaking at events and conferences. This will help you reach out to new people and get them interested in your book.
Once you have built up a platform, the next step is to launch your book. The best way to do this is by using social media. Create a Facebook page for your book and start promoting it there. Twitter is also a great platform for promoting your book. Use hashtags to get people talking about it and retweeting it.
If you don’t have a lot of money to spend on advertising, then you can use free methods like these to promote your book. Just remember that the key to success is timing. Launch your book when there is already an audience for it and when you have a platform that you can reach out to.
The power of pre-orders
If you’re considering writing a book, one of the most important things you can do is build your platform. A strong platform will give you a better chance of getting published, sell more books, and help you reach your goals as an author.
But what if you don’t have a platform? Is it still possible to launch a successful book?
Yes! It is possible to Launch a Book with no platform, but it’s not going to be easy. You’ll need to work hard and get creative. But if you’re willing to put in the effort, it can be done.
Here are some tips for launching a book with no platform:
- Use social media to your advantage.
- Get creative with your marketing and promotion.
- Do as much as you can on your own.
- Reach out to friends and family for help.
- Focus on quality over quantity.
- Don’t give up!
How to get started with Launch a Book
You’ve written a book, and you’re ready to share it with the world. But how do you Launch a Book with no platform?
Don’t worry, it’s not as difficult as you might think. In fact, there are some simple steps you can take to get started.
The first step is to create a website or blog for your book. This will be your platform where you can share information about your book and connect with potential readers. Be sure to include a way for people to sign up for your mailing list, so you can keep them updated on your progress.
Next, start promoting your book on social media. Create a Facebook page and Twitter account for your book and start sharing news and updates with your followers. Use hashtags to reach even more people who might be interested in your book. And don’t forget to include a link back to your website or blog, so people can learn more about it.
Finally, reach out to influencers in your genre or niche and ask if they would be willing to promote your book on their platforms. This could include bloggers, podcasters, or other people with a large online following. Offer them an exclusive preview of your book or an interview, so they can share it with their audience.
Launching a book with no platform may seem daunting, but if you take it one step at a time, you’ll be surprised at how easy it is. And who knows, with a little effort, you might just find yourself with a bestseller on your hands!