Publishing Plan

Why Chasing What’s Working Is Killing Your Publishing Business

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There’s a moment in Amazon’s history that most people overlook. In the late 1990s and early 2000s, the company was being called “amazon.bomb.” The stock was cratering. Analysts were furious. Jeff Bezos was pouring money into infrastructure and customer experience, things that wouldn’t pay off for years. Wall Street called it foolish. And Bezos just … Read more

How to Successfully Plan Book Launch (9 Tips)

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Book Launch

This blog post provides a comprehensive guide to help authors plan a successful book launch. It emphasizes the importance of defining the target audience and messaging, choosing the right date, deciding between an invite-only or open launch, selecting an appropriate venue, planning pre-launch events and activities, developing PR and marketing strategies, considering hiring a professional PR team, having reader reviews ready, and building excitement and anticipation.